for Growing Food Brands

At Dotfusion, we've spent 25+ years designing and developing digital experiences for brands across industries. For QSR and food brands specifically, we've learned that the best websites aren't just pretty. They educate effectively and empower teams to manage content independently.

The Real Challenge for Food Brands Today's food brands need to communicate with multiple audiences simultaneously. Retail consumers want to understand products and brand values. Foodservice buyers need detailed specifications. Institutional partners require mission alignment and compliance information. Media outlets seek company stories.

The website becomes the central hub for all this education. But here's where many brands struggle: they either sacrifice design for functionality, or they create beautiful sites that require developer intervention for every update.

There's a better way.

What We Built for Borealis Foods Vyoo Brand partnered with Dotfusion to design and develop the website for Borealis Foods, a brand redefining instant ramen through food science innovation. They create high-protein, plant-based, shelf-stable meals that are nutritious, affordable, and scalable for global impact.

Their products serve diverse markets: retail consumers discovering them in 30,000+ stores (Walmart, Costco, Aldi), K-12 foodservice through their Woodles brand, and humanitarian relief organizations.

What They Needed Working closely with the brand strategy team, we identified the core requirements. The website needed to educate multiple audiences about their products and mission, reflect their commitment to food science and American manufacturing, support their team as they scaled distribution rapidly, and be manageable without constant developer support.

Critically, this wasn't an ecommerce site. Borealis Foods products are sold through major retailers. The website's job was to educate and inspire, not transact.

Our Design and Development Approach We started with design. Working from the brand strategy, we created a visual experience that communicates credibility, innovation, and mission alignment. Clean layouts, purposeful imagery, and clear typography make complex food science approachable.

The content architecture serves multiple audience types simultaneously. Retail consumers get compelling product stories. Foodservice buyers find specifications and certifications. Institutional partners understand the mission and impact. Each audience gets what they need without wading through irrelevant information.

Then we built it on Storyblok, a headless CMS that combines power with usability. The visual editor means their marketing team can update product information, publish news, manage content across audience segments, and launch new initiatives - all without touching code.

The Results:

The collaboration resulted in a website that does exactly what it should: educates audiences effectively, reflects the brand authentically, scales as distribution expands, and empowers the internal team.

Their marketing team has complete control. When they expand to new retail partners, they add the information immediately. When they launch new products, they publish the content themselves. When media coverage happens, they update the press section without waiting.

This independence matters when you're scaling to 30,000+ stores.

Our Philosophy:

Design should reflect brand quality. If you're creating premium, innovative products, your website needs to communicate that immediately. Design isn't decoration. It's how you build trust and credibility. Content architecture matters more than features. Most food brands don't need complex functionality. They need thoughtful organization that serves multiple audiences without creating confusion. Platform choice determines long-term success. We build on modern headless CMS platforms that balance power with usability. Your team should be able to manage content confidently. Client empowerment is the goal. We don't want you dependent on us for routine updates. We want you managing your digital presence at the speed of your business.

What This Means Practically:

Understanding your audiences and their information needs before designing anything Creating visual experiences that reflect your brand quality and values Building on platforms that your team can actually use (not just technically impressive) Providing training and support so you feel confident managing content Designing for growth so the platform scales as you expand.

As a Certified B Corporation, we understand mission-driven food brands. We believe business should be a force for good, and we bring that philosophy to every partnership.

Is Your Website Working Hard Enough? Your website should be a strategic asset, not a maintenance burden. It should educate your audiences effectively, reflect your brand authentically, and give your team control.

Ask yourself:

Can your team update content quickly without developer help? Does your site clearly serve your different audience types? Does the design reflect the quality and innovation of your products? Can the platform scale as your distribution grows? Are you proud to send people to your website?

If you answered no to any of these, it's time to rethink your approach.