seoaeo
Feb 03, 20268 minute read
Google's Universal Commerce Protocol: SEO, AEO, and the Future of Discovery Commerce
AI agents are changing how customers discover products. Universal Commerce Protocol shifts commerce from search-and-click to conversational curation. Traditional SEO remains foundational, but Answer Engine Optimization (AEO) determines whether AI recommends your products. Success requires semantic product attributes, conversational query mapping, enriched feeds, and brand authority. CMOs who optimize for AI discoverability now gain compounding advantage as agentic commerce scales.
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