The Customer: Real-World Impact

When leading brands face digital roadblocks, the right platform and the right partner can make all the difference. This is the story of how organizations like Oxford Properties and iRent transformed their digital presence by working with Dotfusion and Agility CMS.

The Challenge: Outdated Systems Holding Back Growth

For many companies in commercial real estate and beyond, websites are more than digital brochures. They are engines of discovery, engagement, and conversion. Yet too often, legacy systems get in the way.

Oxford Properties and iRent faced common challenges:

• Limited scalability: Their systems weren’t designed for growth.

• Conversion bottlenecks: The process of turning visitors into leads or appointments was slow and fragmented.

• Integration gaps: Tools weren’t talking to each other, which made reporting and optimization difficult.

In industries where speed and clarity drive business, these barriers were costing time and opportunity.

The Solution: Agility CMS + Dotfusion

That’s where the partnership between Agility CMS and Dotfusion Digital came in. Agility provided a powerful headless CMS that made it possible to separate content from presentation. This flexibility unlocked new possibilities:

• Rapid deployment across multiple platforms

• Faster updates with centralized content control

• Scalable architecture built for the future

Dotfusion brought its years of experience in UX/UI design, systems architecture, and digital transformation to ensure the technology worked in practice. The team worked closely with stakeholders to understand business goals, then translated those goals into clear digital journeys.

The outcome was more than a facelift. It was a redesign of the digital experience from the ground up, centered on conversion and scalability.

The Results: Real-World Impact

With these new platforms, both Oxford and iRent saw measurable improvements:

• Faster property discovery: Visitors could find what they needed quickly.

• More appointments booked: Conversion flows became seamless and user-friendly.

• Stronger digital foundations: Built for today, with the flexibility to adapt tomorrow.

Most importantly, these companies now had digital experiences that matched the scale of their brand.

The Bigger Picture

Projects like these show the impact of combining the right platform with the right partner. Agility CMS enables flexibility and scalability, while Dotfusion ensures that design and strategy deliver business results.

This is the power of a true partnership, applied to real customer challenges.

About the Series

This is Part 2 of our four-part series exploring how Agility CMS and Dotfusion deliver digital transformation:

• Part 1: The Foundation: Partnership and Platform

• Part 2: The Customer: Real-World Impact

• Part 3: The Industry: Evolving CRE

• Part 4: The Value: Why Dotfusion

Join us next Thursday for Part 3, where we’ll dive into how commercial real estate is evolving and what it means for digital experiences.

Let’s Build Together

If your organization is ready for a headless modernization, Dotfusion can help. With years of experience designing and developing on Agility CMS, we deliver digital platforms that convert, scale, and last.

👉 Contact us today to start your next project: www.dotfusion.com