Elevating UX through Westman Communications' Website Redesign

Elevating UX through Westman Communications' Website Redesign

Scroll for More

Westman Communications Group, a leading telecommunications provider in Brandon and throughout Manitoba, partnered with Dotfusion to enhance their digital presence by redesigning their website with a focus on improving user experience (UX).



This case study delves into Westman Communications Group's objectives, the challenges they encountered, and their collaboration with Dotfusion to optimize their online platform, ensuring a seamless digital experience for their customers across high-speed internet, HD TV, and phone services.

Platforms/Stack

Agility CMS

React Js

Disciplines

Requirements gathering
System architecture
UX/UI design research
Front/Back end development
Digital strategy
Quality assurance

Deliverables

Technical requirements documentation
Wireframes
Designs for Desktop and Mobile
Styled component libraries
Content migration

The revamped plans and modernized business side make it easier for customers to find the right internet plan, driving more interest and engagement.

UI / UX

Dotfusion's goal in redesigning the Westman Communications Group (WCG) website was to ensure a more modern look and feel, enhancing both aesthetics and functionality. By utilizing clean, pleasing colour styling and intuitive interface design, we aimed to create a seamless user experience that would engage visitors while maintaining a professional and welcoming atmosphere. The redesign was built on the Agility CMS platform, providing the WCG team with a user-friendly backend for easy content management and updates, ensuring they have full control over their site moving forward. This approach not only modernized the visual appeal but also empowered the client to manage their content with ease, reflecting Dotfusion's commitment to delivering both design excellence and practical solutions.

Technology

We designed and built the Westman Communications Group website on Agility CMS, which provided the necessary flexibility to create a back-end experience that made it easy for the team to manage the site without compromising its appearance. Previously, any changes to the site required calling a designer, but with the new site, the team can manage content and configurations themselves.

Strategy

Our strategy to achieve this redesign focused on blending modern design principles with functionality. We prioritized clean, minimalist aesthetics paired with intuitive navigation to create a user-friendly experience. By selecting Agility CMS as the platform, we ensured the website would be easy for the WCG team to manage, with simple content updates and configuration control. This combination of thoughtful design and robust backend support allowed us to create a website that is both visually appealing and practical, ensuring long-term ease of use for the client.

Design

The design updates made by Dotfusion significantly enhance the user's experience on the Westman Communications website. With a modern, clean layout and thoughtful colour choices, the site feels fresh and visually appealing. The intuitive interface ensures users can easily navigate through the content, find what they need, and interact with the site effortlessly. By prioritizing simplicity and clarity, these design updates make the website more user-friendly, creating a seamless and enjoyable browsing experience for all visitors.

We were greatly amazed by the amount of support and when it came to the launch, that was wonderful. We could not have done it without your team.

Baily Naherniak Digital Marketing Specialist at Westman Communications Group

bg gradient

Tell Us What's
On Your Mind