Creating a Future Proof Headless Platform for Global Real Estate
Creating a Future Proof Headless Platform for Global Real Estate
Oxford Properties, a global leader in real estate investment, development, and management, engaged Dotfusion and a UK based design agency to reimagine their digital experience. The objective was to build a flexible, scalable website that clearly communicates Oxford's value proposition, supports thousands of property pages, improves navigation, enhances brand credibility and increases lead capture.
Platforms/Stack
Agility CMS
Disciplines
- Planning and Requirements Gathering
- Systems Architecture
- Headless Website Development
- UX/UI Implementation (design by partner)
- Content Migration
- Integration with Bynder DAM
- Front end Support for Elastic Search
- Dynamic Template Development
Deliverables
- Technical requirements documentation
- Headless CMS architecture on Agility CMS
- Integration plan and configuration of Bynder DAM for global asset management
- Front end search interface integrated with Elastic Search
- Dynamic templates connecting to Oxford's leasing API
- Content migration strategy and execution for hundreds of property pages
- Navigation and information architecture redesign aligned with strategic goals
The redesigned platform transforms Oxford Properties' digital presence into a scalable, enterprise-grade system that integrates global asset management through Bynder DAM, automates property pages via dynamic APIs, and delivers high-performance leasing search results with consistent brand excellence worldwide.
Technology
We built the platform on Agility CMS to enable a headless architecture that supports flexible content delivery. We configured Bynder DAM to give Oxford a unified asset library and streamlined asset workflows across global teams. We supported the front end implementation of Elastic Search to deliver high speed, relevant leasing results across the site. Through dynamic templates tied to Oxford's internal leasing API, the site now automatically publishes hundreds of property pages, reducing manual effort and improving consistency.
Strategy
Our strategy focused on aligning technology with Oxford's CRE business objectives: better site navigation and clarity, stronger brand authority in investment, development, and management, improved lead capture, and a future ready platform. We reorganised the site's navigation and user flow so visitors can easily move between Oxford's investment, development and management segments. We ensured the CMS and integrations give internal teams the tools they need for content agility, global scalability and digital maturity in the commercial real estate sector.
Design
We implemented a modern, sophisticated design that supports Oxford's brand leadership in commercial real estate. The technical architecture maintained performance and scalability while enabling consistent branding across all areas of the site.
