Dotfusion Transforms Peplink's Enterprise Digital Experience with WordPress

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When enterprises need rock-solid internet connectivity and SD-WAN solutions, they turn to Peplink. As a global leader in networking technology serving tens of thousands of customers worldwide, Peplink came to Dotfusion to create a digital experience that matched their reputation for reliability and innovation. We delivered a website built on WordPress that showcases their complex networking solutions with clarity and converts technical decision-makers into customers.

Platforms/Stack

React Js

Node Js

Wordpress

Disciplines

Enterprise UX/UI design

Technical content strategy

Performance optimization

Global scalability planning

Integration architecture

Deliverables

Headless website architecture

Custom WordPress configuration

Responsive design system

Multi-language content structure

Analytics integration

Content management training

Dotfusion's WordPress expertise helped global networking leader Peplink achieve 40% faster load times, streamline content operations, and create conversion-optimized experiences for enterprise buyers.

UI / UX

Technology

Dotfusion's extensive experience with headless WordPress architecture gave Peplink confidence in our ability to deliver enterprise-grade performance while maintaining content management flexibility. We leveraged WordPress's robust ecosystem to create a truly headless architecture that separates content management from presentation, enabling Peplink's global team to manage complex product information, case studies, and technical documentation through WordPress's familiar interface while delivering content across multiple channels including web, mobile apps, and partner portals with real-time updates, global scalability supporting multi-language content and regional variations, and future-proof

Strategy

Dotfusion conducted extensive analysis of Peplink's diverse user base, from network administrators seeking detailed technical specifications to executives evaluating return on investment, restructuring content architecture to serve multiple personas simultaneously while creating clear pathways for different technical expertise levels and maintaining comprehensive depth for power users. We implemented advanced WordPress workflows that enable Peplink's global team to collaborate seamlessly across time zones with role-based permissions, maintain consistency through custom post types and advanced custom fields, launch coordinated campaigns with scheduled publishing capabilities, and scale content operations without increasing overhead costs. The headless architecture eliminated bottlenecks between marketing, technical writing, and development teams, reducing content publishing time by 60% while simultaneously improving quality control and maintaining brand consistency across all digital touchpoints and regional markets.

Design

We crafted a sophisticated visual identity that balances technical authority with approachable design, using a sophisticated tone to convey trust and reliability while strategic accent colours guide users through conversion paths and clean typography hierarchies ensure complex networking concepts remain accessible across all devices. The information architecture guides different user personas—from IT managers to C-suite executives—through tailored journeys using progressive disclosure to reveal technical details as needed, multiple entry points serving various industries and use cases, and interactive product configurators with dynamic case study filtering to help users find relevant solutions quickly. Our mobile-first responsive design ensures optimal performance across all devices, delivering 95+ Google PageSpeed scores with optimized Core Web Vitals that are critical for enterprise decision-makers who expect fast, reliable experiences that mirror Peplink's own connectivity solutions.