Bringing Innovation to Life Through Digital Design
Bringing Innovation to Life Through Digital Design
Oxford Properties, a global leader in real estate development, partnered with Dotfusion to create a sophisticated digital presence for 745 Atlantic, a state-of-the-art life sciences property in Boston's innovation district. The goal was to design and build an informational landing page that showcases this LEED Platinum certified building through refined animations and an elevated user experience that positions 745 Atlantic as a premier destination for life sciences companies.
Platforms/Stack
Agility CMS
Disciplines
- Planning and requirements gathering
- UX design and consultation
- Headless website development
- Front-end engineering with light animation
- Component architecture and design
Deliverables
- Figma designs for desktop and mobile with annotated interactive behaviors
- Agility CMS implementation with modular, reusable components
- Front-end engineering featuring hover effects, menu animations, and smooth transitions
- Fully responsive layout optimized for user engagement
- Google Tag Manager integration with GA4 tracking
The 745 Atlantic website establishes a polished, professional digital presence that communicates the property's premium positioning and sustainable innovation, while providing prospective tenants with comprehensive information about location, amenities, and leasing opportunities.
Technology
Built on Agility CMS, the site leverages a modular component architecture that allows for efficient content management and future scalability. Custom components were developed with carefully crafted light animations that enhance user engagement without overwhelming the experience. The headless CMS approach ensures optimal performance and flexibility for Oxford Properties to manage and update content as needed.
Strategy
Our strategy centered on creating an informational experience that reflects the sophistication and innovation of the life sciences sector. We structured the narrative to guide visitors from the property's compelling vision as a "Life Science launch pad" through its sustainable credentials, strategic location, cutting-edge amenities, and Oxford's broader portfolio of life sciences spaces. The goal was to position 745 Atlantic not just as a building, but as a gateway to Boston's thriving biotech ecosystem.
Design
The UX design approach focused on creating an elevated, contemporary experience aligned with Oxford Properties' brand standards. Drawing inspiration from refined interactive behaviors, we developed a visual language that balances professionalism with subtle dynamism. Clean typography, strategic use of white space, and high-quality imagery of the property and surrounding district establish immediate credibility. Light animations and hover effects add moments of delight and sophistication throughout the user journey—from the hero section's welcoming introduction to smooth transitions between sections highlighting leasing information, location advantages, premium amenities, and portfolio context. The single-page layout creates a seamless narrative flow, while responsive design ensures the experience translates beautifully from desktop to mobile, allowing prospective tenants to explore the property on any device.
